The thesis deals with the Efficient Consumer Response system, which is based on partnership between retailer and his supplier to prepare value added for customer. In the teoretical part of the thesis are mentioned 2 main strategies: Efficient Replenishment and Category management. Practical part of the thesis dedicates usage of the system in practice.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:96377 |
| Date | January 2011 |
| Creators | Rychlíková, Kamila |
| Contributors | Mervart, Michal, Jirsák, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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