The diploma thesis „Marketing Analysis of the Organic Food Market in the Brno-centre region“ describes marketing definitions, tools of the marketing mix, the current situation of organic farming in the Czech Republic and the world, import and export of organic food, the main category of produced organic food and further characterizes their distribution process. The experimental part includes the current status of organic entities in the Czech Republic and a detailed list of organic food producers in the Brno-centre region. The main part was monitoring the availability of organic food, analyzing the selected company using the tools of marketing mix and further monitoring the availability and prices of teas in organic quality in selected stores. In conclusion, the results of monitoring availability and prices are summarized.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:427844 |
| Date | January 2019 |
| Creators | Havigerová, Kamila |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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