The aim of the thesis is to make segmentation of leisure activities market, to uncover important customer segments and describe the differences in their behavior and feature. Is used the knowledge of social sciences, particularly economics and sociology, with the help of which is described relationship of lifestyle and consumer behavior. The data come from research focused on consumer and media behavior and its relation to population lifestyle. Data were subjected to factor and cluster analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124828 |
| Date | January 2011 |
| Creators | Jansa, Hynek |
| Contributors | Chytková, Zuzana, Černá, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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