Main objective of my thesis is to recommend a marketing orientation for clinics through an understanding of why men and women undergo plastic surgery and what is their reason to start considering it. Because women use plastic surgery more than men, the study is mainly focused on them. Another target is to compare competing invasive and non-invasive cosmetic treatments. The research part is consisting of a quantitative research. Quantitative research is based on online questionnaire and distributes plastic surgery market, with potential candidates and clients who have already undergone some treatment to the individual segments. Individual interesting reliances between them are pointed out with cross-analyzing by Excel program. For segmentation process was used IBM SPSS Statistics program. Outcome of this thesis discovers five segments and subsequent recommendations for marketing orientation for selected segments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113414 |
| Date | January 2011 |
| Creators | Maříková, Pavla |
| Contributors | Koudelka, Jan, Vávra, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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