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Previous issue date: 2003-06-09 / This research was done in order to help organizations, investors and managers to analyze the main market trends that influence them whenever it's necessary to make certain economic decisions that may cause a significant impact, when it's about such an interesting subject as e-commerce, that each day has been more and more discussed and spread quickly through the world. But, on the other hand, it doesn't have enough parameters that allow establishing rules for its analysis. In order to do a research about virtual commerce against traditional commerce, a powerful tool of management accountancy was used, that is a budgetary planning to improve the management process, covering both planning and results control. To reach this goal, the following things were detailed: merchandise budgetary phases (sale, logistics, purchase), expenses' and investments' budgets that happen between the two types of commerce, since the elaboration and preparation of the budgetary planning. The conceptual and technical differences of the operational and capital budget were explained through this budgetary process. And so the following processes were identified: the convergence and divergence of sales, logistics, expenses, capital investment and strategic planning processes between the traditional and virtual commerce. To obtain the aimed result, the hypothetic-inferential method was used with the formulation of presupposed ideas, which were tested along the research and evaluated through the exploration and examples of certain situations. All this resulted in an investigation capable to discover and analyze the technical and conceptual differences of the company's budget, and also the convergence and divergence existing in the budget's phases between the two types of commerce. The study result was very significant, as it was possible to point the innumerous technical and conceptual differences in the budget elaboration in all phases. It also showed a lot of convergence and divergence along the process that characterize both the traditional and the virtual commerce. As a consequence, the success was reached because the work could express the main relevant points to be considered between the two types of commerce and this way, to improve the company's view of those who are willing to ingress in the virtual world, without forgetting important concepts of the traditional world. / Este estudo explorat??rio visa contribuir com as organiza????es, investidores e gestores no sentido de auxili??-los a avaliar as principais tend??ncias mercadol??gicas que os influenciam, no momento em que seja necess??rio tomar determinadas decis??es econ??micas que possam causar um impacto significativo, quando se tratar de um assunto instigante como ?? o com??rcio eletr??nico, que a cada dia se torna mais discutido e difundido, mas que ainda n??o possui par??metros que permitam o estabelecimento de regras para sua an??lise. Com o prop??sito de pesquisar o com??rcio virtual em face do com??rcio tradicional, foi utilizada esta poderosa ferramenta da contabilidade gerencial, o or??amento empresarial, para tornar eficaz a execu????o do processo de gest??o, compreendendo tanto o planejamento quanto o controle de resultados. Para conseguir este objetivo, foram detalhadas as fases do or??amento de mercadorias (vendas e log??stica), o or??amento de despesas e de investimentos que ocorrem entre os dois tipos de com??rcio, quando da elabora????o e prepara????o do planejamento or??ament??rio. Foi atrav??s da utiliza????o do processo or??ament??rio que foram relatadas as diferen??as t??cnicas e conceituais do or??amento operacional e de capital, como tamb??m foram identificadas as converg??ncias e diverg??ncias dos processos de vendas, log??sticas, despesas, investimentos de capital e do planejamento estrat??gico entre o com??rcio tradicional e o com??rcio virtual. Para obter o resultado desejado utilizou-se o m??todo hipot??tico-dedutivo com a formula????o de pressupostos, que no decorrer da pesquisa, foram testados e avaliados a partir da explora????o e exemplifica????o de determinadas situa????es, que resultaram em uma investiga????o capaz de descobrir e analisar as diferen??as t??cnicas e conceituais do or??amento empresarial, e as converg??ncias e diverg??ncias existentes nas fases do or??amento entre os dois tipos de com??rcio. O resultado da pesquisa foi bastante significativo, pois conseguiu apontar em todas as etapas, in??meras diferen??as t??cnicas e conceituais quando da elabora????o do or??amento e mostrar v??rias converg??ncias e diverg??ncias no decorrer do processo que caracterizam tanto o com??rcio tradicional quanto o com??rcio virtual e por conseq????ncia, o ??xito maior foi alcan??ado, pois o trabalho conseguiu expressar as principais relev??ncias a serem consideradas entre os dois tipos de com??rcio e com isso melhorar a vis??o empresarial daqueles que desejam ingressar no mundo virtual, sem deixar de lado importantes conceitos do mundo tradicional.
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:tede/684 |
| Date | 09 June 2003 |
| Creators | Pedro, Eduardo Antonio Stanisci. |
| Contributors | Gil, Ant??nio de Loureiro, Santos, Neusa Maria Bastos Fernandes dos, Robles Junior, Antonio |
| Publisher | FECAP, Mestrado em Controladoria e Contabilidade Estrat??gica, FECAP, Brasil, Funda????o escola de Com??rcio ??lvares Penteado |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | http://creativecommons.org/licenses/by-nc-nd/4.0/, info:eu-repo/semantics/openAccess |
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