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Význam festivalů a soutěží v oblasti gastronomie ČR / The importance of food festivals and competitions in the Czech Republic

The thesis describes importance of food festivals and competitions in the Czech Republic and their current status in Czech tourism. The aim is to provide a comprehensive view on the issue of organizing of food events and based on analyze to characterize current structure of Czech market of food festivals and competitions. The first two chapters are dedicated to presentation of related terms and to explanation of the theory of event marketing and management. The practical part includes the aforementioned market analysis and its important part is a presentation of chosen food events undertaken in 2011. One chapter is also devoted to the introduction of expected future development and provides an overview of current trends.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114150
Date January 2011
CreatorsGrossová, Jana
ContributorsMlejnková, Lena, Netková, Jarmila
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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