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Konkurenceschopnost firmy ve výberovém řízení na komunikační agenturu pro Alpha System / Competitiveness of Company in the Tender for Alpha System's Communication Agency

Marketing company Propeople was invited by manufacturer of roofing Alpha System company for submitting of offer for a tender for new communication agency. Offer made by Propeople company is mainly based on finding competitive elements of the manufacturer, on which an advertising campaign will be build up that this manufacturer can be sufficiently distinguished from its competitors and thus enhance its competitiveness.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224229
Date January 2013
CreatorsČerný, Michal
ContributorsČapka, Jakub, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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