My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222354 |
| Date | January 2009 |
| Creators | Dosedělová, Denisa |
| Contributors | Lalošák, Miroslav, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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