This thesis describes the design of a marketing strategy for the Brno fitness center. The work includes a detailed analysis of the current state, analysis of macroenvironment and microenvironment, including SWOT analysis. The work also includes the satisfaction survey of current customers. Finally, the work presents suggestions to improve the current situation, attract new customers and increase sales.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224876 |
| Date | January 2015 |
| Creators | Krotký, Roman |
| Contributors | Kaňovská, Lucie, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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