本論文では、急成長を遂げているインド家電市場を取り上げ、同市場に進出した多国籍企業の競争戦略について多国籍企業論の視点から理論的かつ実証的に考察を行った。主にLG電子インド法人が行った市場参入戦略はじめ、各戦略行動について明らかにした。多国籍企業の現地化とグローバル統合化戦略は多次元的な要素を持っており、現地国の環境要素、産業の特性及び、企業の状況に合わせて現地化のレベルを決定する必要があるという含意が得られた。 / In this paper I have taken up the India consumer electronics market, which has achieved rapid growth, and theoretically and empirically examined the competitive strategies of multinational corporations, which have advanced into said market from the point of view of multinational corporation theory. I have expounded upon various strategic activities centrally including the market entry strategy conducted by LG Electronics India Pvt. Ltd. The localization and global integration strategies of multinational corporations include many multidimensional factors, and I have established the implication that it is necessary to establish the level of localization to fit the environmental factors of the country in question as well as the features of the industry and state of the company. / 博士(商学) / Doctor of Commerce / 同志社大学 / Doshisha University
| Identifer | oai:union.ndltd.org:doshisha.ac.jp/oai:doshisha.repo.nii.ac.jp:00001198 |
| Date | 21 March 2015 |
| Creators | 洪 性奉, Seongbong Hong |
| Source Sets | Doshisha University |
| Language | Japanese |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | application/pdf |
| Source | https://doors.doshisha.ac.jp/opac/opac_link/bibid/BB12905285/?lang=0 |
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