The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitudes of buyers.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc332753 |
| Date | 12 1900 |
| Creators | Pribyl, Francis Joseph |
| Contributors | Starling, Jack, Spalding, John Barney, Martin, Cora |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | Text |
| Rights | Public, Pribyl, Francis Joseph, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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