A consumer opinion survey of the effect of non-media influences as opposed to the effect of mass media advertising in the purchasing of selected low cost units and high unit cost consumer products in Brookline, Mass

Description

Thesis (M.S.)--Boston University

Links & Downloads

1. b14810608
2. https://hdl.handle.net/2144/23638

Tags

Mass media

Advertising

Consumer products

Brookline, Massachusetts

Additional Fields

Identifer	oai:union.ndltd.org:bu.edu/oai:open.bu.edu:2144/23638
Date	January 1957
Creators	Siegel, Sheldon
Publisher	Boston University
Source Sets	Boston University
Language	en_US
Detected Language	English
Type	Thesis/Dissertation
Rights	Based on investigation of the BU Libraries' staff, this work is free of known copyright restrictions.