The match-up effect of celebrity-product congruence do the degree of incongruence and consumer characteristics matter? /

Description

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 80-87). Also available on the Internet.

Links & Downloads

1. http://wwwlib.umi.com/cr/mo/fullcit?p3100059

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/54836506
Date	January 2003
Creators	Lee, Jung-Gyo,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books.
Source	free to MU campus, to others for purchase