The effect of construal fit on consumers' evaluative judgments.

Description

Wong, Yee Na. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2009. / Includes bibliographical references (leaves 70-77). / Abstract and appendix also in Chinese. / Abstract (English) --- p.i / Abstract (Chinese) --- p.ii / Acknowledgment --- p.iii / Table of Contents --- p.iv / List of Tables --- p.vi / List of Figures --- p.vii / INTRODUCTION --- p.1 / THEORETICAL BACKGROUND --- p.2 / Psychological Distance as Determinant of Basis for Evaluations --- p.2 / Feelings as Information --- p.8 / Construal Fit Effect and Consumers' Evaluations --- p.14 / When Feeling Right is Called into Question --- p.20 / OVERVIEW OF STUDIES --- p.23 / STUDY 1 --- p.25 / Pretest: Stimuli Development --- p.25 / Method --- p.25 / Results and Discussion --- p.27 / Main Study --- p.27 / Method --- p.27 / Results and Discussion --- p.29 / STUDY 2 --- p.34 / Pretest: Stimuli Development --- p.34 / Method --- p.34 / Results and Discussion --- p.35 / Main Study --- p.36 / Method --- p.36 / Results and Discussion --- p.38 / STUDY 3 --- p.4S / Pretest: Stimuli Development --- p.46 / Method --- p.46 / Results and Discussion --- p.47 / Main Study --- p.48 / Method --- p.48 / Results and Discussion --- p.51 / GENERAL DISCUSSION --- p.59 / Construal Fit and Psychological Distance --- p.61 / Construal Fit and Persuasion --- p.62 / Managerial Contributions --- p.64 / Limitations and Future Research --- p.65 / CONCLUSION --- p.69 / REFERENCES --- p.70 / APPENDIX --- p.78

Links & Downloads

1. cuhk:326773
2. http://library.cuhk.edu.hk/record=b5893983
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-326773

Tags

Consumer behavior

Consumers--Research

Consumers--Psychology

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326773
Date	January 2009
Contributors	Wong, Yee Na., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source Sets	The Chinese University of Hong Kong
Language	English, Chinese
Detected Language	English
Type	Text, bibliography
Format	print, vii, 119 leaves : ill. ; 30 cm.
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)