This thesis deals with Corporate Social Responsibility. The theoretical part focuses on familiarization with the concept of CSR and on approach to this concept at global, European and national - Czech - level. Presentation of particular CSR activities, their implementation in the company and the subsequent measurement and reporting are also included in this part. The practical part is orientated on the company Skupina CEZ. There is company's profile, analysis of the CSR strategy and research. The research objective is to determine how the Czech public is informed about the CSR activities of Skupina CEZ.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113791 |
| Date | January 2011 |
| Creators | Martincová, Alena |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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