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Credit card market strategies: Hong Kong financial institutions' prospective.

by Chan Bo Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 65). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1. --- Basic Functions of credit card --- p.1 / Chapter 2. --- Significance and objectives of the study --- p.1 / Chapter 3. --- History of credit card --- p.3 / Chapter 4. --- Operations of credit card --- p.6 / Chapter II. --- METHODOLOGY AND LITERATURE REVIEW --- p.10 / Chapter III. --- THE DEVELOPMENT OF CREDIT CARD MARKET IN HONG KONG --- p.13 / Chapter IV. --- ANALYSIS OF STRATEGIES OF CREDIT CARD BUSINESS --- p.21 / Chapter 1. --- Macroenvironmental Analysis --- p.21 / Chapter 2. --- SWOT Analysis for Hong Kong Credit Card Market --- p.24 / Chapter 3. --- Analysis of Competitive Strategy by Michael Porter's Model --- p.27 / Chapter 4. --- Overall Strategies of Hong Kong Credit Card Operations --- p.36 / Chapter V. --- EMPIRICAL STUDY --- p.44 / Chapter 1. --- Market Leader --- p.44 / Chapter 2. --- Market Challengers --- p.46 / Chapter 3. --- Market Followers --- p.48 / Chapter 4. --- Market New Comers --- p.49 / Chapter 5. --- Withdrawer from International Card Market --- p.49 / Chapter VI. --- CONCLUSION --- p.51 / APPENDIX --- p.55 / Chapter 1. --- International Card Issuing Organizations in Hong Kong --- p.55 / Chapter 2. --- Hong Kong Market Share Analysis --- p.56 / Chapter 3. --- Development of Card Business (Credit and Charge Card) In Hong Kong (Major Milestones) --- p.58 / Chapter 4. --- Table of Dates of Establishing Credit Card Services --- p.62 / Chapter 5. --- Demographic Characteristics of Hong Kong --- p.63 / Chapter 6. --- Competitive Analysis - Hong Kong Market --- p.64 / BIBLIOGRAPHY --- p.65

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320719
Date January 1995
ContributorsChan, Bo-ching Simon., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vi, 66 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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