Since 2003, the density of convenient stores in Taiwan has surpassed it is in Japan and Taiwan has become one of the most competitive regions in the world. The business mode in modern convenient chain stores is established by a standard operating process to duplicate rapidly to form franchise in a short period of time and build up advantage of economies of scale. The advantage will then reduce the overall operating cost to increase the profit. In order to solve the problem of manpower shortage generated from the speeding expansion of stores, joining ¡§franchise¡¨ would become the ideal solution. The core development of known-how for the four major convenient chain stores, 7-ELEVEn, FamilyMart, HiLife, and OK, is based on business mode of franchise chain stores. As of the end of 2008, the total number of four major convenient chain stores has exceeded over nine thousand. The majority of them are franchise stores and the franchise rate reaches 87.5%. Therefore, how to establish a complete staff education training to ensure operating quality and maintain store competitiveness is one of the keys in the business strategy for main franchise branch. This paper uses a certain major convenient franchise store in Taiwan as the target, and focuses on the effectiveness on critical success factors of staff education and training in the convenient franchise store.
This paper adopts AHP (Analytic Hierarchy Process), exploring from the reference and an interview in depth with company supervisors from the case to conclude five evaluation indicators of critical success factors and twenty-six success factors to create AHP questionnaires. Then, twenty-five senior store supervisors and franchise store managers were required to process questionnaire interview and select the critical success factors.
The three top evaluation indicator of critical success factors in second layer of structure of the staff education and training in convenient franchise stores in order are: (1) staff attitude; (2) reward and punishment measures; and (3) training course planning. The top five critical success factors in the third layer of structure are: (1) the degree of learning requirement for part-time staff required by store manager; (2) vivid and lively teaching method; (3) degree of store learning atmosphere; (4) connection between learning effectiveness and franchise renewal; and (5) acceptance of store manager towards education training.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0615109-173729 |
| Date | 15 June 2009 |
| Creators | Wang, Jhy-cheng |
| Contributors | Ming-rea Kao, Pei-how Huang, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0615109-173729 |
| Rights | unrestricted, Copyright information available at source archive |
Page generated in 0.0022 seconds