This diploma thesis is focused on implementation of a CRM system to xPORT organization. Goal of this thesis is to choose a relevant approach to implementation, market analysis of appropriate CRM systems and choosing one system, which is most suitable for the organization. This system is then implemented and customized to accomplish all organization's needs. Work is separated into two parts -- theoretical and practical part. Theoretical part describes the terms CRM and CRM system, from historical and structural points of view. The next topic is a short introduction to the xPORT organization, its structure and subject are described there. Practical part is focused on choosing of appropriate approach to implementation of a CRM system and a market analysis followed by choosing of one most suitable CRM system. This system is then implemented to the organization's infrastructure and its functionality is changed to meet an organization's demands. Practical part is concluded by setting this system into the production and training the users. The main outcome of this work is functional CRM system, user manuals for using this system and description of its infrastructure for future administration tasks and changes on functionality. Contribution of this work is in choosing and implementation such CRM system that fits the most into the xPORT organization, is able to cover as much demands as possible and which provides to this organization a possibility to maintain and use its information effectively.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193348 |
| Date | January 2014 |
| Creators | Čermák, Tomáš |
| Contributors | Novotný, Ota, Waldmannová, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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