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Návrh koncepce a projektu implementace CRM ve firmě / Company CRM Concept and Implementation Project

This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222502
Date January 2010
CreatorsŠpringl, Petr
ContributorsTobola, Jiří, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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