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Analýza podnikových procesů a jejich optimalizace za použití CRM systému / Analysis of business process and their optimization through using CRM

Diploma thesis deal with analysis of choice aspects of CRM system implementation in the company. There is demonstrated difference of order process workflow between and after implementation of CRM system. Profitability of contract is identified by statutive margin of profit.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15891
Date January 2009
CreatorsPovolná, Blanka
ContributorsStránský, Jakub, Klečka, Jakub
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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