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"Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-38325

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-38325
Date	January 2010
Creators	Stark, Caroline, Berggren, Jonas
Publisher	Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), Umeå universitet, Handelshögskolan vid Umeå universitet (USBE)
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess