Jakubíková M. The customer relationship management in a commercial insurance. Diploma thesis. Brno: MENDELU in Brno, 2014. The diploma thesis deals with customer relationship management by insurance companies on the domestic market. The aim is to design appropriate strategy and suggestion for customer relationship management for insurance companies on the domestic market to ensure competitiveness and loyalty of existing clients. Literature research is focused on explaining the basic concepts of insurance and introduction to the topic of customer relationship management. In the second part of own thesis, the author identifies gaps in CRM and proposes recommendations for insurance companies to increase the competitiveness and gaining the loyalty of their clients. At the end of the thesis costs to implement the changes are quantified and benefits after the implementation of the recommended changes are identified.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:177019 |
| Date | January 2014 |
| Creators | Jakubíková, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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