Crowdfunding is a way of financing a project when money is raised from a large number of small contributors. The main objective of this thesis is to identify key contributing factors of success of a crowdfunding campaign based on statistical analysis of projects on HitHit.cz. As a further contribution, this thesis aims to provide recommendations on how to create a successful crowdfunding campaign, as well as to review characteristics associated with the biggest crowdfunding portals in the USA and Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262033 |
| Date | January 2015 |
| Creators | Pekárek, Jan |
| Contributors | Kubálková, Markéta, Topolová, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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