The object of my diploma thesis "CSR of the company PRVNÍ CHODSKÁ s.r.o." is to analyse current CSR activities of this company and to find out how the public (employees and clients) are aware of these CSR activities. In the theoretical part, I characterised CSR, its basic fields and benefits, CSR assessment methods, CSR implementation and its communication by big companies or organizations such as European Union or IKEA by means of economic literature and specialised internet links. The practical part introduces the company PRVNÍ CHODSKÁ s.r.o. first of all briefly from the point of view of its business branch and then I analyse CSR activities and its communication organised by this company more in details. In this part, there is also a chapter about awards PRVNÍ CHODSKÁ won for its CSR activities and projects. In the end of the practical part, there is an analysis gained with a field research. Namely there are three questionnaires: questionnaire on CSR knowledge of PRVNÍ CHODSKÁ employees, questionnaire on CSR knowledge of PRVNÍ CHODSKÁ clients and last but not least questionnaire on satisfaction of PRVNÍ CHODSKÁ employees.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197876 |
| Date | January 2013 |
| Creators | Zábranská, Tereza |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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