A company can create a socially responsible image by having the public associate it (the company) with corporate social responsibility (CSR). Many researchers have asserted that a socially responsible image benefits a company in many ways. Zenisek (1979) clarified the complexity of CSR by approaching the concept through an organizational behavior approach. He constructed a CSR model that consisted of critical aspects—the ideological, operational, and societal aspects–in the relationship between a company and society. By applying Zenisek’s (1979) CSR model, this study conducts a content analysis of the corporate website homepages of Fortune Global 500 companies. The objective is to explore the variability in creating a socially responsible image through CSR communication by revenue, industry category, and country-of-origin. The results indicate that there are differences in communicating CSR aspects of CSR as well as CSR issues according to a company’s revenue, industry category, and country-of-origin. The study provides fresh insights for practitioners to approach CSR communication in business. / text
| Identifer | oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/21227 |
| Date | 17 September 2013 |
| Creators | Lim, Rachel |
| Source Sets | University of Texas |
| Language | en_US |
| Detected Language | English |
| Format | application/pdf |
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