The topic of Corporate Social Responsibility gets the attention as companies look for ways how to re establish trust of consumers and gain legitimacy for their business activities. The goal of this thesis is to survey whether and under which conditions the CSR concept has a positive impact on competitiveness of the corporations. The thesis is built on the theoretical framework of competitiveness and CSR. The management motives for CSR implementation and integration obstacles are discussed and the concrete areas of competitiveness which might be influenced by CSR are analyzed. Theoretical knowledge is examined in automotive industry context. The empirical research analyzes those CSR activities of TPCA which strengthen its position and create competitive advantage.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113833 |
| Date | January 2010 |
| Creators | Fliegerová, Petra |
| Contributors | Zadražilová, Dana, Novák, Miloš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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