The thesis is focused on cultural tourism, declares the importance of exhibitions of modern art in cultural tourism and the importance of marketing strategy of gallery or museum, which is described on the example of Tate Modern gallery.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10436 |
| Date | January 2009 |
| Creators | Kováčová, Lenka |
| Contributors | Netková, Jarmila |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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