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Atratividade cultural e potencialidade tur?stica: an?lise do evento Auto de Natal (Natal RN)

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Previous issue date: 2013-09-13 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / Inserted in the schedule for Christmas celebration in the city of Natal,
capital of the state of Rio Grande do Norte, Brazil, the spectacle so called Auto de
Natal mixes the Christmas story of Jesus birth with cultural and natural heritage of
the state, making possible the integration of professionals from various fields, such
as: literature, theater, dance and music. Important for local identity, Auto de Natal
integrates elements of intangible heritage in the state. In this context, the research
analyzed the perceptions of those who were involved in the production, presentation
and organization of the event, planned to be culturally attractive to tourism. For this, it
was used the descriptive and exploratory method, making use of documental,
bibliographic and field researches. It was applied qualitative techniques to the
interpretation of the interviews, while it was applied quantitative techniques to
analyze the questionnaires. The research has discovered that Auto de Natal has the
potential to add value to Cultural Tourism, diversifying the tourism product. The
research has also observed that most of the respondents recognized Auto de Natal
as intangible heritage, and concluded that the Christmas theme, which is alluding to
the nomenclature of destiny, needs to be well-done to attract more tourists to
experience the Natal in Natal / Inserido na programa??o natalina da capital do Rio Grande do Norte,
Natal, o espet?culo Auto de Natal mescla a hist?ria do nascimento de Jesus Cristo a
aspectos do patrim?nio cultural e natural do Estado, possibilitando a integra??o de
profissionais de diversas ?reas, dentre elas, literatura, teatro, dan?a e m?sica.
Importante para a identidade local, o Auto de Natal integra elementos do patrim?nio
imaterial potiguar. Nesse contexto, a pesquisa analisou a percep??o dos agentes
envolvidos na produ??o, encena??o e gest?o do evento, concebido enquanto
atrativo cultural e tur?stico. Para isso, utilizou-se do m?todo descritivo-explorat?rio,
realizando pesquisa de campo, bibliogr?fica e documental. T?cnicas qualitativas
foram aplicadas para a interpreta??o das entrevistas realizadas, enquanto t?cnicas
quantitativas foram utilizadas para a an?lise dos question?rios. A pesquisa constatou
que o Auto de Natal tem potencial tur?stico para agregar valor ao Turismo Cultural,
diversificando a oferta de produtos tur?sticos. Observou-se que a maioria dos
respondentes reconhece o Auto de Natal como patrim?nio imaterial. Concluiu-se que
a tem?tica natalina alusiva ? nomenclatura do destino, se bem trabalhada, atrair?
mais turistas para vivenciar o Natal em Natal

Identiferoai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/18161
Date13 September 2013
CreatorsCunha, Shirley de Lima
ContributorsCPF:72132337420, http://lattes.cnpq.br/1719643619018288, N?brega, Wilker Ricardo de Mendon?a, CPF:42662826215, http://lattes.cnpq.br/0025142529544906, Cavignac, Julie Antoinette, CPF:00764037420, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4768171A6, Lucena Filho, Severino Alves de, CPF:09102639491, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4770951U5, Alves, Maria L?cia Bastos
PublisherUniversidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Turismo, UFRN, BR, Turismo e Desenvolvimento Regional e Gest?o em Turismo
Source SetsIBICT Brazilian ETDs
LanguagePortuguese
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Formatapplication/pdf
Sourcereponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN
Rightsinfo:eu-repo/semantics/openAccess

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