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Analýza knižního trhu / Analysis of book market

This diploma thesis analyzes current book market, its specific features, history, threats and opportunities. The practical part deals with research and analysis of customer behaviour and their shopping habits. The research is then used for market segmentation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85889
Date January 2011
CreatorsNováková, Petra
ContributorsKoudelka, Jan, Zamazalová, Marcela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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