Doctoral thesis, which deals with customer satisfaction and customer loyalty in relation to a competitive advantage. Methodology used for purposes of doctoral thesis. The process of consumer satisfaction and consumer loyalty research. References to foreign literature. A formulation of objectives and hypotheses. Specifics of customer satisfaction in the field of services with a high proportion of personal folders.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124625 |
| Date | January 2010 |
| Creators | Tůmová, Miluše |
| Contributors | Chalupský, Vladimír, Bártová, Hilda, Koráb, Vojtěch |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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