The thesis examines the development of the satisfaction of customers of the E.ON energy corporation during 2005 ? 2010 on the basis of a MAC CASA survey. The outcome is assessed in comparison with implemented marketing measures, the development of prices, and other factors relating to the period in question. The assessment is followed by recommendations aimed at improving customer satisfaction and loyalty.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:50681 |
| Date | January 2011 |
| Creators | PEŠKOVÁ, Kateřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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