Media and media types, development and efficiency of media, media market, media researches and indicators, media planning, situation analyze,objectives, strategies, media plan for campaign of McDonald
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4843 |
| Date | January 2008 |
| Creators | Novotná, Martina |
| Contributors | Postler, Milan, Blodigová, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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