Malignant tumor (cancer) had become the leading cause among the top ten leading causes of death in Taiwan since 1982. The department of health in Taiwan start to pay attention on cancer prevention until 21th century, and published ¡§The Law
of Cancer Control and Prevention¡¨ at 2003, it purpose is to communicate cancer prevention information and activities from each medical centers to the public effectively, it essence is alike the concept of healthcare marketing. This research will review the monthly pamphlet published by the medical centers in southern Taiwan, to know how they construct their communication model, and distinguish if they had promote their merit prevention cancer or health services by the monthly pamphlets.
With the integration of ¡§National Cancer Control and Prevention Five Year Plan¡¨ extended from the law of cancer control and prevention, this research shows that different medical centers pay attention on different hierarchy of prevention and cancer
type, also different communication model and service have been promoted. But article on the monthly pamphlet are not requisite responsibility to the medical doctors in different medical centers. Although, research on the readers of the pamphlet were worthy, through the understanding of readers, the effectiveness of healthcare marketing through monthly pamphlet can be distinguish.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0908109-140944 |
| Date | 08 September 2009 |
| Creators | Chen, Hsing-Yu |
| Contributors | Ying-Chun Li, Hsueh-Foo Lin, Han-Jung Chen, Jin-Feng Uen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0908109-140944 |
| Rights | not_available, Copyright information available at source archive |
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