This study of the rhetoric in the Sierra Club's Grand Canyon Campaign, 1963 to 1967 seeks to determine the decisive strategies in the success of the campaign. Criteria for examining the rhetoric are adapted from the fields of rhetoric and sociology. This analysis examines preconditions of this conservation campaign, its leaders, membership, strategies, and audience-speaker relationships, The campaign's turning point came when the club used public audiences to pressure Control into capitulating to Agitation's demands, Other factors in the campaign's success were the Sierra Club's purity of belief, suppression action by Control, and incomplete purity of belief in the leader of Control.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc798241 |
| Date | 12 1900 |
| Creators | Wilson, Joy |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iii, 89 leaves : ill., Text |
| Rights | Public, Wilson, Joy, Copyright, Copyright is held by the author, unless otherwise noted. All rights |
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