Face the change of globalization business, business opportunities far and wide. In contrast, corporate challengers, is no longer just a regional rival, but the strong competitors from different countries. Now, although the market is large, but also a substantial growth of the overall market supply, the supply quickly exceeded demand. In saturated markets, companies how to overcome or co-competitors to grab a larger market share, profit? For enterprises, existence of the business mission is to provide products, services, customers. Without customers, there is no demand, companies will not be able to survive. Therefore, in addition to providing standard, high quality products, we must be able to respond more quickly to customer needs, get the trust and improve customer satisfaction. Enterprise subject to different tangible and intangible constraints, How to play the best of ability, flexibility and rapid response to customer demand among the existing constraints? Improve operational efficiency, reduce inventory costs, efficient delivery and with the best service in the competition for maximum profit. This study base on many constraints in the continuous industry using thought tool of theory of constraints to break the bottleneck and response customer's demand. Through the ERP combined with ATP / CTP mechanism to improve the order promising process. Effectively improve service efficiency, shorten customer product delivery, while enhancing the overall supply chain efficiency, enhance corporate competitiveness and profitability.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0810111-151251 |
| Date | 10 August 2011 |
| Creators | Ko, Yao-hsiung |
| Contributors | William S. Chao, Pin-Yang Liu, Yi-Ming Tu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0810111-151251 |
| Rights | user_define, Copyright information available at source archive |
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