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The environmental concern and the marketing communications of car manufacturers. : A comparative case study of two carmakers.

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Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:umu-32847
Date January 2009
CreatorsPlatel, Lea
PublisherUmeå University, Umeå School of Business
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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