Return to search

Segmentace ve finanční instituci / Market segmentation in financial institution

Work is focused on main problems of segmentation in practical life taking complicated financial services showing difficulties the market is facing. Aa main stream is author describing czech insurance market where segmentation has held a prime place within media and insurers interest. On the other hand is also showing banking sector where easy and simple marketing segmentation has been adopted. After analyzing the real situation, author is taking best practice advise from real world and also recommendation on what to do next from theory.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16591
Date January 2009
CreatorsGasiorovičová, Markéta
ContributorsKoudelka, Jan, Kovářová, Hana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.002 seconds