A comparative analysis of the advertising objectives and strategies used by major brands of soft drinks in the Hong Kong market by Lam Man-Fai.

Description

Summary in Chinese on endpapers. / Thesis (M.B.A.)--The Chinese University of Hong Kong. / Bibliography: l. 106-108.

Links & Downloads

1. cuhk:321311
2. http://library.cuhk.edu.hk/record=b5887977
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-321311

Tags

Advertising--Carbonated beverages

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321311
Date	January 1972
Contributors	Lam, Man-Fai., Chinese University of Hong Kong Graduate School. Lingnan Institute of Business Administration.
Publisher	S.n.]
Source Sets	The Chinese University of Hong Kong
Language	English, Chinese
Detected Language	English
Type	Text, bibliography
Format	print, 108, 8 l. illus. 28 cm.
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)