by Hui Tung-Ying, Tai Shun-Fu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references. / APPROVAL --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / PREFACE --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- ANALYSIS AND ASSESSMENT --- p.5 / Market Profile Analysis --- p.5 / Economic Environment --- p.5 / Demographic Environment --- p.17 / Socio-cultural Environment --- p.21 / Political & Legal Environment --- p.22 / Regulator --- p.23 / Technological Environment --- p.25 / Customer Profile Analysis --- p.31 / Company Profile Analysis --- p.33 / Product Profile Analysis --- p.36 / Competition Profile Analysis --- p.40 / Chapter III. --- MARKETING OBJECTIVES --- p.44 / Product Objective and Strategy --- p.47 / Existing Situation in HK --- p.47 / Recommended Objectives and Strategies in HK --- p.52 / Existing Situation in PRC --- p.54 / Recommended Objectives and Strategies in PRC --- p.56 / Pricing Objective and Strategy --- p.58 / Existing Situation in HK --- p.58 / Recommended Objectives and Strategies in HK --- p.61 / Existing Situation in PRC --- p.63 / Recommended Objectives and Strategies in PRC --- p.64 / Promotion Objective and Strategy --- p.65 / Existing Situation in HK --- p.65 / Recommended Objectives and Strategies in HK --- p.68 / Existing Situation in PRC --- p.70 / Recommended Objectives and Strategies in PRC --- p.71 / Distribution Objective and Strategy --- p.73 / Existing Situation in HK --- p.73 / Recommended Objectives and Strategies in HK --- p.75 / Existing Situation in PRC --- p.77 / Recommended Objectives and Strategies in PRC --- p.78 / Chapter IV. --- TACTICAL ACTION PLAN --- p.79 / Product --- p.79 / Pricing --- p.81 / Promotion --- p.82 / Distribution --- p.84 / Chapter V. --- BUDGET --- p.85 / Chapter VI. --- CONCLUSION --- p.86
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321762 |
| Date | January 1997 |
| Contributors | Hui, Tung-Ying., Tai, Shun-Fu., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 88 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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