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Internal Public Relations in the Military: A Case Study of the Public Affairs Office at Carswell Air Force Base, Texas

This investigation sought to describe the organization, function, and scope of the internal public affairs program of Carswell Air Force Base, Texas. Data came from in-depth interviews, office files, and military publications. The Carswell Air Force Base internal public affairs program appeared to be without direction and reactive in nature. Personnel had little or no formal journalism or public relations training and demonstrated only a vague awareness of the relationships between publics, tools, and activities. Still, the job seemed to get done, although perhaps not as well or as efficiently as possible. This raises the question: Where does formal journalism or public relations training fit into the running of a public affairs/relations office?

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc504099
Date12 1900
CreatorsKnieff, Amy C. (Amy Cheri)
ContributorsKim, Tae Guk, Starr, Douglas P.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatii. 110 leaves, Text
CoverageUnited States - Texas
RightsPublic, Knieff, Amy C. (Amy Cheri), Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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