College consumers' apparel brand knowledge an exploratory study of brand awareness and perceived brand category structures /

Description

Thesis (M.S.)--Auburn University, 2008. / Abstract. Vita. Includes bibliographical references (p. 75-79).

Links & Downloads

1. http://repo.lib.auburn.edu/EtdRoot/2008/SUMMER/Consumer_Affairs/Thesis/Dew_Leah_7.pdf

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/241527670
Date	January 2008
Creators	Dew, Leah Kristin, Kwon, Wi-Suk,
Publisher	Auburn, Ala.,
Source Sets	OCLC
Language	English
Detected Language	English