This thesis describes Category management from the theoretical as well as from the practical point of view. It solves a concrete project between supplier (Danone) and customer (Jednota České Budějovice) on traditional market using all tools conected with Category management in terms of assortment analysis and shelf layouts.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9380 |
| Date | January 2008 |
| Creators | Cieluch, Petr |
| Contributors | Koudelka, Jan, Samleková, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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