The dissertation is about position of gastronomy services in tourism. It conductes a survey of catering services in the Czech Republic. It describes the relation between marketing and catering services. The aim of the dissertation was a research of consumer behaviour in ethnic restaurant. On the basis of results of marketing research were made suggestions to improvement.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136284 |
| Date | January 2011 |
| Creators | Dinhová, Lan |
| Contributors | Mlejnková, Lena, Kondrashov, Alexey |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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