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Cause-Related Marketing : En undersökning av generation y’s attityder till CRM-begreppet

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Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:uu-126040
Date January 2009
CreatorsFehrm, Camilla, Wikström, Erik
PublisherUppsala University, Department of Business Studies, Uppsala University, Department of Business Studies
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageSwedish
TypeStudent thesis, text

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