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Ex-post evaluace neinvestičních projektů z oblasti propagace v cestovním ruchu financovaných z ROP Jihovýchod

BURDÍKOVÁ, H. Ex-post evaluation of non-investment projects in the field of tourism promotion financed from ROP South-East. Thesis. Brno, 2015. This thesis is concerned with evaluation in conditions of EU Cohesion Policy. The subjects of evaluation are non-investment projects financed from the Regional Operational Programme South-East, whose implementation falls within the programming period 2007-2013. It was selected a sample of five projects, which are focused on the development and promotion of tourism in the South Moravian Region and the Region Vysočina. The theoretical part is devoted to literature review, which focuses firstly on the general definition of regional policy, its specific application in the European Union and the Czech Republic. After putting in this necessary context, it is proceeded to explain the concept of evaluation, especially the difference between program and project evaluation and detailed description of subsequent (ex-post) evaluation. The conclusion of this part is determination of procedure of ex-post evaluation, which the author observes in practical part of the thesis. This part is devoted to a brief description of selected projects and the establishment of evaluation questions, together with its own indicator system. Quantitative analysis of the data is done in consideration of the goals of the thesis, which is assessment of cost-effectiveness of projects through cost-utility method CEA. Its conclusions are complemented and explained using information from qualitative analysis - individual interviews with representatives of the grant recipients. The results of this analysis are used to answer a set of evaluation questions and also to perform comparisons using the benchmarking method. In the last part of the thesis are formulated suggestions and recommendations for improving cost-effectiveness and quality of the examined projects for the grant recipients and the managing authority of the operational program.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189910
Date January 2015
CreatorsBurdíková, Hana
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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