Cheng Chung-Wing, Alex, Yeung Tak-Hung, Arthur. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENT --- p.vii / Charter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.4 / Interviewing --- p.4 / Sampling Method --- p.5 / Data Collection --- p.6 / Data Analysis --- p.7 / Summary --- p.8 / Chapter III. --- REVIEW OF RADIO COMMUNICATION SERVICES --- p.9 / Line Communication System --- p.9 / Private Mobile Radio System --- p.11 / Trunked Radio System --- p.11 / Paging System --- p.15 / Cellular Telephone System --- p.18 / Mobile Data System --- p.23 / Satellite System --- p.24 / Telepoint System and Future Development --- p.24 / Summary --- p.29 / Chapter IV. --- TELEPOINT - A NEW DEVELOPMENT --- p.30 / Product Profile --- p.30 / Competing Technologies --- p.32 / Nature of Service Business --- p.34 / Positioning --- p.35 / Summary --- p.36 / Chapter V. --- INDUSTRY PROFITABILITY ANALYSIS --- p.38 / Industry Size --- p.39 / Financial Highlights --- p.41 / Summary --- p.57 / Chapter VI. --- INDUSTRY STRUCTURE ANALYSIS AND STRATEGY CHOICES --- p.61 / Structural Characteristics of Telepoint Service Industry - An Emerging Industry --- p.61 / Constraints on Industry Development --- p.63 / Factors in Strategy Selection --- p.66 / Possible Strategies --- p.68 / Summary --- p.72 / Chapter VII. --- DIFFERENTIATION --- p.74 / Increase Source of Uniqueness --- p.75 / Optimize Cost of Differentiation --- p.77 / Create Uniqueness --- p.79 / Summary --- p.80 / Chapter VIII. --- RECOMMENDATIONS --- p.82 / Distribution Channel Selection --- p.82 / Price Policy --- p.83 / Product Quality --- p.83 / Service Capability --- p.84 / Brand Identification --- p.84 / Push and Pull --- p.85 / Vertical Integration --- p.85 / Possible Strategies of Minor Players --- p.86 / Possible Strategies of Major Players --- p.87 / Summary --- p.89 / Chapter IX. --- CONCLUSION --- p.92 / APPENDICES / Chapter 1. --- List of Prospect Companies for Interviewing --- p.95 / Chapter 2. --- Interview Questions for Commercial Companies --- p.96 / Chapter 3. --- "Interview Questions for General Post Office, Hong Kong Government" --- p.99 / Chapter 4. --- Distribution of VHF Paging Service Licenses --- p.102 / Chapter 5. --- Schematic Diagram of Telepoint Operation Principle --- p.103 / Chapter 6-9. --- Use of Handsets with Different Types of Callpoint Base Stations --- p.104 / BIBLIOGRAPHY --- p.108
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318668 |
| Date | January 1991 |
| Contributors | Cheng, Chung-Wing., Yeung, Tak-Hung., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 109 leaves : charts ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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