M. Tech. Business Administration / The purpose of this study is to profile the suburban mall shopper in terms of their demographic profile characteristics and to gain an understanding of the factors that mall managers employ to attract these shoppers to their suburbian shopping malls as well as the influence these factors may have on their consumer behaviour.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001909 |
| Date | January 2015 |
| Creators | Atwaru, Yakeen Mooniraj. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
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