Background: Climate change has become the most pressing challenge of our time. Current business approaches to sustainability are instrumental that may portray sustainability as a source of corporate profit rather than acting for change beyond mitigation and adaptation. A regenerative approach to sustainability challenges current practices and aims to create and strengthen environmental and social well-being. Purpose: The purpose of this study is to deepen the understanding of how change agents can be a part of a regenerative sustainability transition. This is done by investigating the attitudes of change agents to such a transition. The aim is to contribute to theoretical and practical implications of organizational change theory, addressing the phenomena of organizational regenerative sustainability. Method: The paradigm of this study is of critical realist nature with an exploratory research design. An abductive model inspired the research approach, and semi-structured interviews were performed to collect primary data. A thematic analysis was then performed to draw conclusions from this study. Results: The analysis uncovered both welcoming and reluctant attitudes toward a regenerative transition. The welcoming attitudes were inherently more optimistic toward a regenerative transition, whereas change agents with reluctant attitudes identified more challenges and barriers for implementing a regenerative transition simultaneously as their perspectives were more business-centered. When weighing the evidence, it appears that the welcoming attitudes are relatively more likely to have a positive impact on implementing regenerative change as well as succeed with the initiation.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-52869 |
Date | January 2021 |
Creators | Kristensson, Mikaela, Pettersson, Sandra |
Publisher | Jönköping University, JIBS Entrepreneurship Centre |
Source Sets | DiVA Archive at Upsalla University |
Language | English |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0015 seconds