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DYNAMIC CHANGE PROCESS: HOW DO COGNITIVE READINESS DRIVERS INFORM CHANGE AGENTS ON EMPLOYEE BEHAVIOURAL CHANGE INTENTION.

It is well accepted by now that most change initiatives are unsuccessful even though more
organisations are experiencing change as they fight to retain and improve their
competitiveness in the market place. It is against this background of change failure that
researchers have looked for new strategies to improve change outcomes. Theoretical
models conceptualising the dynamic change process advise on better change strategies, but
little empirical evidence has demonstrated that these models are effective in improving
change implementation outcomes. Theoretical models were also developed to counter
change resistance, but little emphasis has been placed on employee change readiness.
Some empirical research on employee change readiness explores employees? perception of
organisational readiness, but no empirical research has explored employee readiness from a
psychological perspective. That is, how to create change readiness in employees.
This thesis has contributed to both the theoretical and empirical understanding of the
change readiness model. Firstly, the theoretical readiness for change model Armenakis et
al.?s (1993, 2002) was extended by the inclusion of the ?understanding of the change?
driver. Secondly, this change readiness model was empirically tested on two distinct
organisational changes: organisational restructure and IT change. The extended model is
also examined for two change stages of the dynamic process to identify which readiness
drivers should be prioritised by change agents.
Two online questionnaires were administered eight months apart assessing the responses to
three change stages (planning, implementation and post-implementation) of employees ?
supervisors and subordinates - of a flat structured organisation in the human resource
industry. At the two measurement points 189 and 141 employees returned completed
surveys. Six employee readiness drivers were operationalised and regressed against
behavioural change intention.
The quantitative findings using regression models across two change types and
longitudinally did not identify a specific change pattern. However, all six readiness drivers
including the ?understanding of the change? driver were influential on employees?
behavioural change intention. Furthermore, statistical differences between supervisors and
subordinates were identified in the organisational restructure change.
The quantitative findings using a triangulation approach with qualitative date including
data from two unstructured interviews and employee comments further validated the
quantitative findings. The thematic analysis of the employee comments enhanced the
findings and identified employee specific concerns including information dissemination of
the changes and a level of uncertainty.
The findings supported Armenakis et al.?s (1993, 2002) theoretical contribution that
change readiness drivers are an important part of the organisational change process
explaining why employee do and do not change. The empirical application of readiness
change driver evaluation during the dynamic change is supported as it permits change
agents to directly monitor employees? readiness perception of a specific change target.
This valuable information finds practical utilisation for change agents in providing targeted
guidance and support for employees thus facilitating a greater likelihood of a positive
change outcome.
Implications of these findings and future research opportunities are discussed.

Identiferoai:union.ndltd.org:ADTP/203489
Date January 2008
CreatorsWiener, Karl, Kilian, Konrad, n/a
PublisherUniversity of Canberra. n/a
Source SetsAustraliasian Digital Theses Program
LanguageEnglish
Detected LanguageEnglish
Rights), Copyright Karl, Kilian, Konrad Wiener

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