The objective of this Master's Thesis being submitted is to characterize and subsequently find approach for evaluation of propagation in the chosen company Výstaviště České Budějovice a.s. in the year 2005. The used method for evaluation effectiveness of promotion compares costs of particular promotional activities per one visitor with average visitor{\crq}s value. Suggestions and recommendations are submitted at the end of the Thesis aiming at system solving of the problem of financial effectiveness of the join stock company Výstaviště České Budějovice and demonstrating that the field of promotion markedly participates in overall economy of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:86106 |
| Date | January 2007 |
| Creators | CHRÁST, Pavel |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0022 seconds